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TL;DR
- The $20 Streamer Era Is Over: Walmart raised Onn prices several times in 2026 as memory costs climbed.
- Nothing has changed since June. The Onn 4K Pro (2nd Gen) is the best value.
- Onn still remains the Budget King (cheaper than rival devices from Google and Apple.)
The End of the $20 Impulse-Buy Tech
Not long ago, a 4K Google TV dongle cost about as much as a fast-food lunch. Walmart’s Onn lineup was the ultimate impulse buy. It was the go-to recommendation for cord-cutters, sideloaders, and anyone who needed a quick, no-nonsense streaming fix for under $20.
Then came 2026, and a rapid series of price increases. What was once cheap has settled into a new, higher price baseline. Here is where Onn TV pricing stands today, why it happened, and how to navigate the current lineup.
Where Onn Prices Stand Today (October 2026)
| Device | Launch Price | Current Price | Price Shift |
|---|---|---|---|
| Onn HD Stick | $14.88 | $29.98 | +101.5% |
| Onn 4K Box | $19.88 | $24.88 | +25.2% |
| Onn 4K Plus | $29.88 | $49.98 | +67.3% |
| Onn 4K Stick (2026) | $39.98 | $39.98 | No change |
| Onn 4K Pro (1st Gen) | $49.88 | $44.73 | -10.3% |
| Onn 4K Pro (2nd Gen) | $59.88 | $59.98 | +$10 vs 1st Gen launch |
Note: Prices and stock can differ between local store shelves and online listings. Always confirm the price at your local store before buying.
What Caused the Price Hikes?
Walmart has not given a reason. The likely cause is the global memory and storage shortage, driven by demand from AI. Flash storage and RAM costs have climbed across consumer electronics, and streaming devices are no exception.
Walmart is not alone. Name-brand hardware also got more expensive this year:
- Google TV Streamer: Jumped from $99.99 to $149.99.
- Apple TV 4K: Climbed from $129 to $199.
Paying $60 for a top-tier Onn box stings compared to a few years ago. But it is still far less than the name-brand flagships.
Added to that is the decline of sideloading on Amazon Firesticks, making Onn devices a far more appealing alternative.
Which Model Should You Buy Now?
Despite the higher prices, Onn is still the best budget option for Google TV hardware. But picking the wrong model now costs more than it used to.
| Device | Verdict |
|---|---|
| Onn 4K Pro, 2nd Gen ($59.98) | Best overall value. Dolby Vision, Dolby Atmos, 3GB RAM, hands-free voice control, Ethernet, and 32GB of storage. |
| Onn 4K Pro, 1st Gen ($44.73) | Get it, If you can find one. If your local Walmart still has the original flagship, buy it. It costs less than the 4K Plus and has a full-sized USB port and hands-free voice control. |
| Onn 4K Plus ($49.98) | Solid mid-range pick. It supports Dolby Vision, which the 4K Stick does not, so it works great too. |
| Onn 4K Stick ($39.98) | Compact and cheaper than the Plus, but less powerful. |
| Onn 4K Box ($24.88) | The true budget saver. It is the cheapest capable 4K option. It may be on clearance, so grab one while stock lasts. |
| Onn HD Stick ($29.98) | Do not buy. It costs more than the far better 4K Box and has no 4K or HDR support. |
Smart Buying Advice for Late 2026
- Check the Shelves Directly: Online listings are often sold out or marked up by third-party sellers. The shelf at your nearest Walmart may still have stock at the regular price.
- Compare Pickup and Delivery: The price can differ between the two.
- Watch for Promo Codes: A code lowered the price of the 4K models in September, but it was for new customers only and has expired. Deals like this are rare.
- Black Friday Expectations: Walmart has not announced any Onn deals for November 27. Last year, the HD Stick hit its lowest price ever, but with memory costs this high, deep discounts look less likely this time.
- If you need a device now, buy now. We will update this post if a deal appears.
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